Every generated draft contains at least one confident invention. Ours used to say a two-year-old bakery had been trading since 2009, because the prompt mentioned a family recipe and the model filled in a history that sounded right.

The choice we made

We could have made the copy vaguer, which would have hidden the problem and made every site sound the same. Instead the editor marks fields the model inferred rather than read — dates, prices, headcounts, years in business — so the first review pass has somewhere obvious to start.

A draft that is specific and occasionally wrong is more useful than one that is vague and technically safe.

It also means nobody publishes a claim they have not looked at. Which matters more for a chartered accountant or a doctor than it does for a cafe.